jewerlyAs online shopping becomes more and more popular every day people are tending to purchase more expensive goods online, their confidence and belief has grown due to the millions of people who now purchase anything from books, to houses and holidays etc.
But would you have the confidence to purchase an expensive diamond ring or a diamond necklace online rather than paying a visit to a jewellery shop? Would you be worried about scams or forgeries?
The main reason people shop online is because of low overheads, where as jewellery shop has to take into account rent, rates, and staff wages.
Jeweler shops online have none of these and so they can sell much cheaper and still make a profit, so it make sense to buy online and save money.
Another plus for online jewellery shops and wholesalers is that they have an unlimited selection and you can spend as much time as you wish browsing through their collections before making your choice.
As diamonds can be an expensive item it pays to take care and do a bit of research before committing yourself. Do not send a large amount of money without some proof so check it out first.

Learn a bit about diamonds, cut, color, clarity and carat weights, there are websites online where you can get this information, the more knowledgeable you are the more you will understand what you are buying.
It is important to ask the seller some questions, such as do they belong to a professional jewellery association if so which. Make a point of looking up a list of jewellery associations so you have some knowledge of them.
Checkout peoples reviews on the company to see if there have been any complaints.
Always use a reputable escrow service, preferably one that will have the diamonds appraised while it is in their possession.
The seller sends the diamonds to escrow they have the diamond appraised then send the diamonds to you and the payment to the seller.

Jewellery shopping online